Question 1

What are polyphenols and why do they matter?

Accepted Answer

Polyphenols are the antioxidant compounds in real olive oil responsible for its bitterness and pepper. They help protect blood lipids from oxidative stress, an effect authorised by the European Food Safety Authority, and are a major reason the Mediterranean diet supports heart and brain health.

Question 2

How much polyphenol does WOW Longevity olive oil contain?

Accepted Answer

WOW Longevity delivers 190 mg of polyphenols per 15 ml serving, far above typical supermarket olive oils, which are often largely stripped of them.

Question 3

How do you take high-polyphenol olive oil?

Accepted Answer

One 15 ml spoonful a day, taken neat or poured raw over food just before serving. Avoid cooking with it, as heat destroys the polyphenols.